North Star with Jen Buzza
The North Star is a reflective, grounding workshop designed to help participants step back from the noise of daily work and reconnect with what truly matters as they move into a new year. Rather than focusing on rigid goals or aggressive growth plans, this session invites participants to find a guiding principle, a personal “North […]
AI First Agency Most Valuable Lessons with Peter Ruchti
This session is a deep dive into how Peter Ruchti and his agency have integrated AI to dramatically streamline operations, reduce onboarding time and cost, and build internal tools that act as business assets, not just cool automations. It’s less about the shiny AI toys and more about disciplined, strategic implementation that delivers tangible business […]
How To Build A Sellable Agency with Will Matthienssen
This session is a crash course in how to build an agency that runs without you, prints predictable profit, and becomes highly valuable, whether you ever sell it. Hosted by WorkElevation and led by Will (who’s built and sold multiple businesses, including a gym and agency startup), the session takes a no-fluff approach to what […]
End of Year Offer with John Schatz
This session walks through a set of strategic email sequences designed to help digital agencies close strong in Q4 and build momentum going into the new year. Each sequence is tailored for a different agency type, SEO, Web Design & Maintenance, and Full-Service Marketing, but all follow the same proven 4-email structure: Email 1: A […]
Rewire Your Money Mindset for Freedom with Michelle Perkins
In this WorkElevation session, Michelle, a seasoned money mindset coach, guides entrepreneurs through the process of examining and transforming their relationship with money. Instead of focusing on spreadsheets or financial strategy, this session dives into the emotional, behavioral, and psychological layers of how we interact with money. Michelle’s core premise? Money is a lifelong relationship. […]
Authentic SEO Content Generation with Jesse Brede
In this session, creative entrepreneur and agency owner Jesse Brede shares the full behind-the-scenes workflow his team uses to create powerful, SEO-optimised, emotionally resonant website content. Learn how discovery calls, custom GPTs, meeting transcripts, and tools like Surfer SEO come together to form a replicable process that puts your client’s unique voice front and centre […]
Pricing Power Play: Raise Fees Without Losing Clients with David Pisarek
In this session, David taught members how to strategically raise their fees by shifting from task‑based pricing to outcome‑based, value‑driven retainer models. Using a step‑by‑step framework, he explained how to design and present packages that don’t feel like a price hike — but rather a smarter, more strategic offer. Rather than “charging more,” this lesson […]
Get Your Business Found in AI Search – How to Rank in ChatGPT, Perplexity & More with Jennifer DeRosa
In this high-impact session, entrepreneur and digital strategist Jennifer DeRosa takes us on a deep dive into how artificial intelligence is changing the way people search online, and how marketers, agencies, and business owners need to adapt fast. Jennifer, a long-time uGurus member, shares what she’s now laser-focused on: a game-changing concept called Generative Engine […]
Build Your AutoPilot Agency Run Your Business Without It Running You with Charlie Poulson
This session with Charlie was a breath of fresh, systematized air for agency owners who are stuck doing everything themselves. Whether you’re bogged down with repetitive tasks or dreaming of stepping away from your business without watching it crumble, this session reframes automation as your smartest hire — one that doesn’t eat, sleep, or ask […]
Agency Life Without the Anxiety with Jonathan Shyman
Running an agency isn’t just about systems and sales — it’s about managing the constant mental load that comes with it. In this powerful session, agency founder Jonathan opens up about the mental battles many entrepreneurs silently face. He introduces CBT (Cognitive Behavioral Therapy) techniques adapted for agency life, giving attendees tools to manage stress, […]