Agency Sales Mastery Panel with Jen Buzza
Three successful agency owners share recent deal wins and the strategies behind them. The common thread: sales is human connection. Each panelist discusses how they landed recent clients, the paid discovery/audit model they’re using, and what’s changing in light of market shifts and AI. This session captures real-world tactics agencies are using right now to […]
High-Converting Offer with John Schatz
John Schatz teaches how to create high-converting offers that solve a critical sales problem: most prospects have been burned by previous agencies. The obstacle to closing deals isn’t price, it’s trust. High-converting offers provide low-risk entry points where prospects experience your work before committing to large engagements. John shares his framework for pricing, positioning, and […]
Conversion Rate Optimization That Finds Revenue Leaks with Jo Williams
Jo Williams teaches a counterintuitive principle: more traffic to a broken sales system produces expensive waste, not growth. Before spending on ads or scaling lead generation, fix your conversion backend first. Jo’s framework maps your revenue path, identifies the biggest conversion gap closest to revenue, and solves problems in order of impact. The core insight: […]
Increasing Close Rates – Don’t Just Generate Leads, Generate MORE REVENUE with Chuck Peters
Chuck Peters teaches the Revenue Growth Protocol: a method for tripling revenue by adjusting four dials (leads, close rate, price, margins). Small changes in each compound into $300K+ annual profit within 6-18 months. The framework demands more human involvement, not automation. Chuck tripled his own revenue from $300K to over $1M with this system, proving […]
The Premium AI Agency Formula: Offers That Convert with Khushbu Doshi
This session is the second part of the Premium AI Agency Formula, focusing on how to package, price, and sell AI solutions. Khushbu Doshi provides a complete breakdown of four AI solution categories (AI-Enhanced Services, AI Automations/Agents, Micro Applications, and Custom AI Platforms), their tech stacks, pricing strategies, and real case studies showing how agencies […]
End of Year Offer with John Schatz
This session walks through a set of strategic email sequences designed to help digital agencies close strong in Q4 and build momentum going into the new year. Each sequence is tailored for a different agency type, SEO, Web Design & Maintenance, and Full-Service Marketing, but all follow the same proven 4-email structure: Email 1: A […]
Pricing Power Play: Raise Fees Without Losing Clients with David Pisarek
In this session, David taught members how to strategically raise their fees by shifting from task‑based pricing to outcome‑based, value‑driven retainer models. Using a step‑by‑step framework, he explained how to design and present packages that don’t feel like a price hike, but rather a smarter, more strategic offer. Rather than “charging more,” this lesson focused […]
Undeniable Social Proof – Cut Through the Noise with Video Testimonials with Abby Wood
Feeling like your best clients love you, but no one else knows it? Enter: the power of video testimonials. In this high-energy session, Abby Wood teaches you how to turn your happy clients into your loudest advocates—on camera. You’ll learn why traditional testimonials fall flat, what makes a video testimonial actually convert, and how to […]
Get More Sales: Making the Decision for Your Client Easy with Aaron Carpenter
If you’ve ever felt awkward “selling” your services or unsure how to confidently guide a potential client to a yes, this session is about to unlock the next level for you. In this practical and empowering session, sales mentor Aaron Carpenter breaks down how to build a sales process that feels natural, values-based, and rooted […]