Ads & Webinars: Simple Ways to Get More Agency Clients with Nate Freedman
Nate Freedman built his MSP business from $60K to over $4 million annually by solving a critical problem: client churn. As businesses grow, they naturally lose 2 percent of clients monthly. Nate’s solution was to identify his best clients, determine what makes them different, and build a lead system using live webinars and paid ads […]
Get Leads: Three Ways That Actually Work with Barbara Carneiro
Barbara Carneiro presents the GEM framework, three fundamental ways to generate leads, and argues that lead generation is shifting from the wide-net ‘funnel’ model to a narrow, deep ‘tunnel’ model. Rather than casting a wide net and hoping for conversions, agencies must now ‘uncomfortably narrow’ their niche to build an audience that generates leads automatically. […]
How to Make Social Ads Work for Real with Sergio Chavez
This WorkElevation community session featured Sergio and Ivan presenting their proven playbook for creating viral social media content and running effective advertising campaigns. The duo brought complementary expertise, Sergio on the technical ads side and Ivan on content creation, to help business owners break free from “view jail” and understand why good businesses often remain […]
Killer Lead Generation with Nate Freedman
This session focused on what actually drives sustainable growth for agency owners beyond tactics and tools. Through personal experience, honest reflection, and practical strategy, the speaker unpacked why inconsistent lead generation is rarely a marketing problem alone. Instead, it often stems from unclear positioning, lack of belief in one’s offer, avoidance of focus, and underestimating […]
Authentic SEO Content Generation with Jesse Brede
In this session, creative entrepreneur and agency owner Jesse Brede shares the full behind-the-scenes workflow his team uses to create powerful, SEO-optimised, emotionally resonant website content. Learn how discovery calls, custom GPTs, meeting transcripts, and tools like Surfer SEO come together to form a replicable process that puts your client’s unique voice front and centre […]
How to Build a Webinar That Brings You Qualified Leads on REPEAT with Oscar Trellez
Tired of hustling for every single lead? This session is your step-by-step guide to creating a high-converting, evergreen webinar that works while you sleep (or, you know, drink your oat milk latte). We’ll show you how to design a webinar that attracts qualified leads, builds trust fast, and positions you as the go-to authority, without […]
Create a Workshop That Has People Demanding More with Scott de Fasselle
This high-energy, strategy-packed session is all about turning your workshops into client-generating machines. Whether you’re hosting your first workshop or want to level up your current approach, this session offers a complete blueprint for crafting experiences that feel valuable, natural, and leave participants asking, “What’s next?” You’ll learn how to balance giving value with making […]
The Trust Formula: How to Get B2B Leads from LinkedIn (the Simple Way) with Justin Vajko
If you’ve been posting and praying on LinkedIn with little to show for it, this session is your wake-up call (and your relief). In this focused and refreshingly non-sleazy session, Justin Vajko shares his simple, proven approach to building trust and generating qualified B2B leads on LinkedIn. No bro-marketing, no comment-stuffing tactics, just a straightforward […]