Connect More = More Sales, Better Retention, Happier Team with Jason Thomson
Jason Thomson, a communication expert and pitch specialist, reveals why most conversations fail and how neuroscience explains it. His core insight: connection counts most. Jason teaches practical tools for replacing judgment with curiosity, understanding values (yours and theirs), and building trust faster. Rather than presenting techniques, he focuses on becoming the kind of person others […]
Conversion Rate Optimization That Finds Revenue Leaks with Jo Williams
Jo Williams teaches a counterintuitive principle: more traffic to a broken sales system produces expensive waste, not growth. Before spending on ads or scaling lead generation, fix your conversion backend first. Jo’s framework maps your revenue path, identifies the biggest conversion gap closest to revenue, and solves problems in order of impact. The core insight: […]
Ads & Webinars: Simple Ways to Get More Agency Clients with Nate Freedman
Nate Freedman built his MSP business from $60K to over $4 million annually by solving a critical problem: client churn. As businesses grow, they naturally lose 2 percent of clients monthly. Nate’s solution was to identify his best clients, determine what makes them different, and build a lead system using live webinars and paid ads […]
Increasing Close Rates – Don’t Just Generate Leads, Generate MORE REVENUE with Chuck Peters
Chuck Peters teaches the Revenue Growth Protocol: a method for tripling revenue by adjusting four dials (leads, close rate, price, margins). Small changes in each compound into $300K+ annual profit within 6-18 months. The framework demands more human involvement, not automation. Chuck tripled his own revenue from $300K to over $1M with this system, proving […]
Case Study Deep Dive: Member Success Interview with Alex Faiers
In a candid case study interview, Elliot Smith and Andy Youngs of WDL Group (UK) share the 24-year journey that led to building a profitable, seven-figure agency with predictable lead flow and strong recurring revenue. The conversation covers their evolution from project-based generalists to a focused PPC/marketing services agency, the critical pivots that changed their […]
Get Leads: Three Ways That Actually Work with Barbara Carneiro
Barbara Carneiro presents the GEM framework, three fundamental ways to generate leads, and argues that lead generation is shifting from the wide-net ‘funnel’ model to a narrow, deep ‘tunnel’ model. Rather than casting a wide net and hoping for conversions, agencies must now ‘uncomfortably narrow’ their niche to build an audience that generates leads automatically. […]
Quality-First AI Content with Aaron Wrixon
Aaron Wrixon, a copywriter with 30 years of experience, reveals how AI-generated content signals its origins in consistent, recognizable patterns, and why that matters for your authority and conversion rates. Rather than abandoning AI, Aaron teaches the seven signature patterns that make content sound machine-written, how to catch them using AI itself, and why balancing […]
Too Many Hats: Why Your Business Still Depends on You (and How to Fix It) with Graham Brown
Graham Brown explores why founders become bottlenecks in their own businesses as they grow, and why common solutions like hiring a COO often fail. Rather than a people problem, the real issue is a missing operational layer, the gap between strategy and execution. Graham walks through the pressures growth creates, the structural mistakes founders make, […]
Q2 Path To Done with Jen Buzza
Path to Done is a practical workshop that translates quarterly goals (rocks) into actionable weekly steps. Rather than leaving big goals abstract, this session walks members through breaking down each rock into specific, measurable milestones spread across 12 weeks. The focus is on unglamorous but essential ‘chop wood, carry water’ leadership work, the disciplined execution […]
Q2 Strategic Planning 2026
This strategic planning workshop marks WorkElevation’s first anniversary since its relaunch. Held on the last day of Q1 2026, the workshop guides members through a structured quarterly planning process using the Vision Traction Organizer (VTO). The session covers past-present-future reflection, identifying growth drivers, setting quarterly focus areas, and establishing the foundational vision for the next […]